NIKE: ALPHA MENACE
Explorations for the campaign of the new Nike Alpha Menace, designed to put guys on skates. Inspiration was taken from anatomical sketches to convey the animalistic nature of the sole design.

Art Direction: David Frank​​​​​​​
Art Direction: Mason Caldwell
Illustration: Headless Horse
Photography: Marcus Smith​​​​​​​

Headless Horse Nike
Headless Horse Nike
Headless Horse Nike
Headless Horse Nike
Headless Horse Nike